Otone Audio has chosen Manchester’s Refresh PR to assist with the launch of a brand new range of speakers which will enhance the audio experience in the home, in the office or on the move.
With a range of Hi-Fi and computer speakers tailor-made for the UK market, Otone and Refresh PR will be targeting specific groups of people who typically demand more from their speaker systems including intense gamers, those who want a richer music experience, movie lovers and people who spend time speaking to families and friends online.
A growing name in the audio world, Manchester-based Otone works with a team of designers on the continent and collaborates with businesses in China to bring cutting edge technology and sleek designs to its range of PC speakers, laptop speakers and 5.1 surround sound systems.
Gareth Thomas, business manager at Otone Audio, comments: “Otone is growing quickly and we need to start shouting about our fantastic range of speakers. We know we need to secure a share of voice and keep people talking about us in this intensely competitive space. We also need to ensure our brand messages stay consistent and that people really do understand what makes our products so different; from the sound quality and edgy design to the clever functionality and wide choice.
“We believe Otone provides better audio clarity and quality than any other directly competing sound system on the market at the moment, achieving this with equal or better sound at a lower price point than our rivals. Thanks to elegant styling and contemporary design, the speakers look as good as they sound too.”
Otone has also enlisted the support of creative, design and digital agency DNA Advertising and The Green Agency, two companies that worked together to produce the new Otone Audio website. Project managing the work, the marketing consultants at The Green Agency brought Devon’s DNA on board to build the site, bring new ideas and optimise the site’s discoverability on Google. As a result, www.otoneaudio.co.uk was delivered on time and to budget.
Founder of Refresh PR, Laura Mashiter, adds: “Otone approached us after a recommendation and on meeting the team it was clear to see we understood Otone and what we want to achieve for the brand in the media. With the full range of Otone speakers at our disposal, plus new product development on the horizon and a great new website, 2012 is set to be the year that Otone makes its mark.”